& mortar shopping
Bricks and mortar (“local”) retail is the biggest retail marketplace on the planet. Well over two thirds of shoppers still make their purchases over the counter in a physical retail store or online via their website.
Yet bizarrely bricks and mortar trading as a collective force has been ignored in today’s digital age and no one-stop-shop online marketplace / search engine represents them.
Well that is all about to change. 6 years building the necessary technology, zellebrate is about to release the world’s first genuinely localised retail marketplace worldwide.
No longer will local retailers be treated as second class citizens when compared to the online-only giants currently dominating our digital airwaves.
zellebrate signifies unification of traditional shopping and the beginning of a whole new era of greater connectivity into their dominant consumer base.
The zellebrate app
The new zellebrate app and website will be released during April ’21 across the UK, then the USA and Australia in the months after. Canada and the rest of the world will follow from early 2022 onwards.
zellebrate was the vision of founders Chris Russell and Karl Bennett 6-7 years ago.
They figured “local” retail would need to be digitised and united under a single online platform worldwide if it was to fight back against the growing online-only retail boom.
After relentlessly building and testing new technology over the years that followed zellebrate is complete and now about to roll out around the world.
$10 trillion is spent by consumers each year on locally sold products – 4 to 5 times the sales of all the online-only retail giants (including Amazon) combined.
So an online platform dedicated to bricks and mortar retail – with all the attributes and features of these successful online retailers – would surely enable local shopping to fight back.
Welcome to zellebrate.
Transforming local shopping
There are 10s of billions of shopping trips and visits to websites a year looking for products being sold by bricks and mortar retailers. zellebrate’s vision is to save time and money for all those shoppers whilst at the same time making local shopping more fun.
Chris (a qualified engineer) has 10 plus years in bricks and mortar retail; 25 years inventing IT solutions; 7 years in the UK partnering with one of London’s top internet technology groups (The Aspect Group) at the turn of the century; has a flair for managing extremely complex projects; and has a history of seeing gaps in the marketplace years ahead of everyone else.
Karl (Bachelor of Science) has 35 years implementing and managing complex IT solutions. He has run coding teams for 25 years and has built and managed applications managing 100s of millions of dollars. He also spent many years conceiving, building and managing complex apps for Corporates – especially geo-locational apps.
Indy will head up zellebrate’s commercialisation in 2021. He recently built an online marketplace from the ground up in the UK and turned it into a multi-million pound success story. He will now be doing same for zellebrate but on a scale a hundredfold bigger – zellebrate obviously already has the technology base so he is not starting from scratch this time however.